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Web Design & Development


A web designer uses graphics and graphic design software (Adobe Photoshop) to create a look for the web. This design is then married with coding to bring it to life online. The designer may not always be the person writing the code and in some cases can work independently of the team who will take a website design live. Much of a designer's job is creative and uses both intuition and imagination, often characteristics of people who are considered right-brained. People in this field may continue their educations in a variety of fields but are most commonly drawn to graphic design and the arts. Designers collect work portfolios to showcase their projects for potential employers. The best designers in our Agency have a strong grasp on a variety of concepts including color and typography, spacial relationships, audience and user experience.


On the other hand aspects of a developer's job may resemble that of a designer, it can be quite different as well. A web developer builds the backbone of websites, typically from the ground up, and knows languages specific to the web. HTML, Javascript, JQuery and CSS are among the tools in their kit. Developers, historically, don't focus on making something look visually appealing but create websites with clean code and that are technically sound. Web developers are often thought of as left-brained workers. Skills from technical ability and thinking to logic are an essential part of their repertoires. Web developers may have degrees in a variety of fields such as computer science or programming. Most employers will require a portfolio during the hiring process. The best developers like ourselves are often detail-oriented and are keen on specifics.


At the end of the day, both web designers and web developers are working toward a singular goal - to create a website or app that entices and attracts users. To do this, both the design and development must be sound. A site needs to look good and function properly. The colors and imagery need to reflect the brand and the interface needs to encourage visitors to take a desired action.


One of the toughest parts about web design and development can be working together and communicating in a way that everyone understands. There is so much jargon on each side that it can make working together hard if you don't consider your words carefully. All of these differences seem to imply that designers and developers are two very different jobs or roles. But they don't have to be.


With us you can be a designer and developer at the same time. More people are beginning to label themselves in this way and it is becoming an in-demand skill-set. Design and development are converging for a number of people and even for designers who never considered learning development and vice versa.