Social Media Optimization
Facebook, Twitter, Google+, Linkedin and all those social sites you see your kids playing around on. We know what you're thinking. "Why should I bother? I'm running a business here!" Well, the answer is quite simple. Chances are, your customers are using these social networks, and you have the unique opportunity to connect with them, interact with them, and most importantly for the business-minded, market to them!
Social media channels present a vast pool of potential customers and clients that you could tap into continuously, if you know how to do it. Social Media Optimization, also known as "SMO", is a process that allows you to take advantage of a number of items, such as contest creation to better engage with customers and even help to build a bigger customer base. The contests can help you gather customer information and build a list for email marketing as well.